LIKE MANY STORIES, OURS BEGAN DURING A WELL-EARNED TEA BREAK.
Orders were going round and someone said: “Make mine a builders.” That got us thinking – where had the Great British cuppa gone? The fashionable fruity blends look pretty but they can’t dent a real thirst.
It was high time to refresh this hardworking nation with a proper, no-nonsense cup of tea. We turned to the experts on the subject – builders, of course – and asked 300 of them to slurp and rate our blend. They gave us top marks for strength, refreshment and lip-smacking flavour – the perfect cuppa for a job well done.
We packed up our builder-approved bags and delivered them to retailers and wholesalers across the country. Now workers everywhere can reward themselves with a real thirst-hammering teabreak.
And to make sure our brew always hits the nail on the head, we partner with the Federation of Master Builders, Britain’s largest building trade association.
Good tea is like a good building. Strong, sturdy and well put together. Our master blender sources hand-picked leaves from the finest tea estates in Malawi, Kenya, Tanzania, and Uganda and blends them for good. Strong colour and body. Then we bring it home and bag it up for the nation’s workers. Smashing.